For the past several years, Forsberg & Umlauf have been the unquestionable winners of this competition. They have quite literally donated thousands of coats and specified items over the years. How do they do it? They’ve taken the phrase “friendly competition” to a whole new level. With verve and planning, the firm motivates donation through an internal competition of its own. Team A battles against Team B to see which F&U team wins. There are generals and soldiers and some good-natured ribbing. While we won’t share all their tactics, we will say they are creative as well as generous. They don’t just clean out their closets. And while the outlook is good, I wonder…Will they stay on top in 2018? Or will some other gunner firm give them a run for their money? No matter how it turns out, know this: Forsberg & Umlauf, your amazing generosity touches – and perhaps even saves – lives. The award to you is well-deserved. Congratulations!!!